Gibson
The Insight
It's a privilege to own a Gibson. They're expensive guitars that some owners keep in the corner or on the wall collecting dust.
If you own a Gibson and don't use it, you’re going to lose it (and everything you learned in guitar lessons). Enter Gibbs the guitar repo man.
Tagline
Use it or lose it
Role
Art Director & Copywriter
Team
CW - Mason Wenzel
Director - Shawn Adams
Client
Gibson
Industry
Music
Selected for GSD&M Stock Show Exhibit
Pilot episode concept
Radio Spot
The Concept
Based on anonymous tips left on Gibson's website and phone hotline, Gibbs the Repo Man will reclaim neglected Gibsons.
Those whose guitars have been repossessed by the Repo Man must prove their skills in front of the Gibson Supreme Court, led by Axel Steel, Scarlett Riffson, Jackson Wilde, Luna Strummer, and Blaze Hendrix, who will decide if they are worthy of reclaiming their Gibson. If not, a charitable donation to a local arts organization will do just fine.
Videos produced during their trials will be packaged into social media content pushing people to use the guitar lessons available on the Gibson app.