Yeti
The Insight
You can find the wild wherever you are. The Yeti tumbler is the gateway product for urban achievers to fit the wild into their daily lives.
Tagline:
Stay Wild
Role
Art Director & Copywriter
Team
CW - Mason Wenzel
Director - Shawn Adams
Client
Yeti
Industry
Outdoor Retail
The Concept
Yeti has a strong connection with the outdoor enthusiast market. But they have an opportunity to reach what we call "urban achievers"– young professionals who yearn for the outdoors.
In the 1-minute spot, we'll remind urban achievers their dull offices cannot hold them back. So, stay wild. Because the wild is waiting for you.