The Ask

Develop a communication strategy for Peoples Rx to enhance customer engagement, increase sales, brand perception and loyalty in the health and wellness sector.

The Solution

My team develop an authentic and transparent communications campaign focusing on natural living and personalized wellness.

We fostered a sense of community among consumers by providing educational content, and organizing wellness events.

Client
People’s RX

Industry
Health & Wellness

Role
Copywriter & Graphic Designer

Team
CW - Mason Wenzel

AD - Shawn Adams

The Natural

First Step

The Insight

It’s daunting to start your health and wellness journey. Where do you start?

Peoples Rx is the natural first step to get your journey off on the right foot.

And once you’ve started, Peoples Rx will be there to help guide you along the way.

Experiential

The Research

1 Survey responses 7 interviews

We explored consumer perspectives on health, wellness, and shopping preferences. It analyzed how convenience, trust, sustainability, and product perception influence consumer choices.

Research found consumers prioritize natural products and lifestyles for their physical and mental well-being, seeking authenticity, minimal intervention, and alignment with personal values. However, they face challenges such as affordability, skepticism towards product claims, and the need for convenience in adopting natural choices.

Enter the hands-on experts at People’s RX to be your partner in helping navigate these challenges and choices.